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Camp Bowie Boulevard has been a connecting roadway for more than 100 years providing access to the central business district and other areas of town. It also is a connector to Interstate 30 with a growing number of vehicles using the roadway. Banners along this roadway give drivers premium exposure to messaging and branding displayed along the 6-mile stretch.
Salute a Hero Program
Salute a Hero is a program designed to recognize local veterans who served our country in the past. In its inaugural year, the program will include 20 poles located at the select locations. Select poles are identified as a light poles located at intersections with traffic lights.
Implementation
On July 1, 2024 banners will be installed and the webpage will launch. Each selected hero will be featured on the website with their story. Throughout the month of July all CBDI social media will drive engagement to the website.
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