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May 2022 Report
Digital Engagement
DIGITAL ENGAGEMENT
SOCIAL MEDIA SNAPSHOT
FOLLOWERS
8,716
MONTHLY IMPRESSIONS
87K
MONTHLY SHARES
57
FOLLOWERS
7,667
MONTHLY IMPRESSIONS
21K
MONTHLY LIKES
558
FOLLOWERS
261
MONTHLY IMPRESSIONS
2.2K
MONTHLY REACTIONS
92
MONTHLY NEWSLETTER
TOTAL NEWSLETTER
SUBSCRIBERS
680
CLICK RATE
(Industry Average: 1%)
3.2%
OPEN RATE
(Industry Average: 31%)
49.7%
CAMPBOWIEDISTRICT.COM
AVERAGE MONTHLY
WEBSITE VISITORS
593
AVERAGE MONTHLY
PAGE VIEWS
1,155
AVERAGE PERCENTAGE
OF NEW VISITORS
97.6%
NCAA GYMNASTICS CHAMPIONSHIP
APRIL 14 - 16, 2022
(CAMPAIGN RUN: APRIL 13 - 16)
NCAA Gymnastics Championship
TOP PERFORMANCE KEYWORDS
GOOGLE ADS
IMPRESSIONS
13,059
CLICK THROUGH RATE
3.83%
CLICKS
556
COST PER CLICK
$2.22
KEYWORDS
IMPRESSIONS
CLICKS
fort worth restaurants
209
12
restaurants fort worth
142
3
best restaurants fort worth
102
4
best restaurants in fort worth
92
2
restaurants near me
89
4
what to do in fort worth
81
4
restaurants in fort worth
66
1
TOTAL CONVERSION RATE
4.26%
10,990
MOBILE
1,724
DESKTOP
345
TABLET
USER DEVICE BREAKDOWN
SOCIAL CAMPAIGN:
OVERALL BUDGET
Design
$1,200
Advertising
$2,250
TOTAL EXPENSES
$3,450
SOCIAL ENGAGEMENT
PEOPLE REACHED
62,255
IMPRESSIONS
94,350
TOTAL LINK CLICKS
161
SPEND
$250
SPRING SIDEWALK SALE
MAY 7, 2022
Spring Sidewalk Sale
20
Total Participants
MEMBERS
9
NON-MEMBERS
11
BUDGET
Production
$310.50
Advertising
$250
Design
$500
TOTAL BUDGET
$1,060.50
REVENUE
Non-Member
Participation Fee
$385.00
PayPal
Transaction Fee
$14.46
TOTAL REVENUE
$370.54
SOCIAL ENGAGEMENT
PEOPLE REACHED
68,368
IMPRESSIONS
93,984
TOTAL LINK CLICKS
110
BUSINESS ENGAGEMENT
PBR WORLD FINALS
MAY 13 - 15, 2022 & MAY 19 - 22, 2022
(CAMPAIGN RUN: MAY 12 - 15 & May 19 - 22)
PBR World Finals
TOP PERFORMANCE KEYWORDS
GOOGLE ADS
IMPRESSIONS
24,163
CLICK THROUGH RATE
7.31%
CLICKS
1,766
COST PER CLICK
$1.11
TOTAL CONVERSION RATE
7.31%
KEYWORDS
IMPRESSIONS
CLICKS
things to do fort worth
6,247
744
fort worth texas things to do
3,745
447
district restaurants
255
55
things to do in fort worth texas
189
25
where to go fort worth
176
27
pbr schedule
168
10
dining options
75
4
pbr fort worth texas
73
4
attractions in dallas fort worth area
72
6
destination fort worth
64
7
20,194
MOBILE
3,116
DESKTOP
853
TABLET
USER DEVICE BREAKDOWN
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